I.T Cover Letter

Technique #10

The Greatest Cover Letter Secret Ever Revealed!

By Jimmy Sweeney

Today is your lucky day…

There are millions of job-seekers all over the world, yet only a tiny fraction will have the opportunity to read this.

Of all the so-called ‘secret’ tips, tricks, and strategies available to job-seekers for creating winning cover letters, I am about to reveal the one I truly believe is the greatest of them all.

This ‘secret’ has been around for decades and is one of the most powerful marketing strategies ever used in print advertising. However, you’ll almost never see this technique used in an IT cover letter.

Here’s the greatest cover letter secret ever revealed…

Add a P.S. (postscript) to the bottom of your job-search IT cover letter!

The P.S. is virtually impossible NOT to read! Think about it. When you read any type of letter and your eyes notice a P.S. at the end, you are practically ‘forced’ to read it! Harness the power a P.S. naturally commands by using it in all of your IT cover letters.

In marketing and advertising, the purpose of a P.S. is to restate exactly what action you would like the reader to take. Job-seekers would like to be called for more job interviews and the P.S. is the perfect opportunity to stamp this fact on the reader’s brain.

It’s your best shot for a ‘direct hit’ that can increase the chances of producing the desired result… the job interview.

THREE examples of the P.S. being used in a cover letter

P.S. I will follow up with a phone call on May 3rd to make sure you have received my application. I would love the opportunity to meet in person for an interview. I can be reached right away at 555-555-5555. Thank you in advance.

P.S. I realize all I can ask for is the opportunity to be interviewed for the {insert job opening title here}. I would love that chance. Again, I can be reached directly at 555-555-5555 to schedule an interview at your earliest convenience. Thank you!

P.S. I would like to restate my desire to interview for the position of {insert job opening title here}. {Company name} is number one on my list of companies I’d like to work for. I am available immediately and can be reached directly on my mobile phone at 555-555-5555. Thank you so much!

The P.S. is hard to ignore! As you can see from the above examples each P.S. clearly and directly ASKS for the job interview and tells the reader what action to take. You can also use the P.S. to restate why you believe you’re such a strong candidate for the job opening.

Tips for using the P.S. (postscript): Position the P.S. at the bottom of your cover letter and justified to the left. I recommend using either bold text or italics. Do not use both.

P.S. Take advantage of the fact that people are trained to read the P.S. and make sure to include one in your next cover letter.